About

About the Plugin Author, Rob Bertholf

Hi, Rob Bertholf here, the developer of the RB Agency modeling agency software. I wanted to introduce myself and my thought process to help you better choose if this plugin is the correct fit for you.

I love developing applications which are configurable and flexible.

I have been writing software for nearly 20 years, with my first application on a Texas Instruments calculator. While serving with the United States Air Force, I wrote many applications including an Intranet for Air Force bases and contributed code to a tasking system used at the Pentagon where I received a letter from the Joint Chiefs of Staff.

After I got out of the Air Force in 2003 I wrote a content management system (see Patent Application US 20060294199: Systems and Methods for Providing A Foundational Web Platform) and deployed 700 instances of the CMS. I sat down with him and identified all of his needs as an agency and the first RB Agency product was born. One of my clients came to me and said he loved my content management tool but wanted a way to manage his models & talent profiles on my system. I sat down with him and identified all of his needs as an agency and the first RB Agency product was born. The software continue to grow as we took on more Modeling Agencies we iterated the capabilities making it more flexible to serve the distinct needs of each agency.

My interest shifted to Search Engine Optimization and I sold my web development firm. A few years later after I fully adopted and started evangelizing the WordPress platform and when the clients from my previous company came to me asking for a WordPress solution, I decided it was time to rebuild it. This time around I had the luxury of making the tool even more flexible and the control panel settings page really grew. Although this is just a side project, I find it fun seeing how hundreds of companies with diverse needs can operate as if it was a custom build just for them. I had one client come to me and let me know they wanted to allow transgender as a gender preference, previously I had Male/Female hard coded into the application, but I realized the inflexibility so I refactored the entire application to allow multiple genders. Then I had a client come to me wanting to use the tool to manage their pet adoption agency, no problem, switched out male/female for Dog/Cat. The flexibility of the software has even attracted Corporate Housing companies to escort agencies, all who find the software a perfect fit due to the ease of customization. Although this is just a side project, I find it fun seeing how hundreds of companies with diverse needs can operate as if it was a custom build just for them.

Most recently, we refactored again to allow further control over the custom fields, customizable shortcodes, responsive profile templates optimized for mobile devices and more. Although I have been working on the software for years, I feel the journey is just starting as we are now adding additional features and plugins to extend the base product. If you have any questions, I am easy to reach, follow me on Twitter @Rob (yes, I am Rob on Twitter) or contact me for any questions.

With Aloha,
Rob